Video: Dale Earnhardt Jr. Jr. – We Almost Lost Detroit

Rarity In Form favorite Dale Earnhardt Jr. Jr. have released a brand new music video for We Almost Lost Detroit off their debut album It’s A Corporate World. One of my favorite DEJJ tracks, the Gil Scott Heron re-imagination packs powerful energy and an infectious, upbeat rhythm.

The video, directed by Andrew Smart, takes us through the streets of Detroit and delves into the sub-culture of the Motor City. We are introduced to numerous small business settings and eclectic characters; all highlighting the resurgence of Detroit and its battle back mentality. Eventually the guys of DEJJ take center stage and we see a very familiar set/atmosphere if you have ever had the privileged to witness this duo live. All that’s missing is the bubble machine.

Zott and Epstein share a very strong connection to their hometown and had this to say about what the video and Detroit mean to them:

As Detroiters, we are born and bred with a civic pride that we are continually told is somewhat uncommon. We wanted the city, and the people in the city, to be the video for this simple reason. It is an exciting time to be from Detroit–as we believe it’s a city that is in the midst of reinventing itself in a huge way.

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Posted on April 3, 2012, in Music, Music Video and tagged , , , , . Bookmark the permalink. Leave a comment.

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